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Getting A Solid Internet Marketing Foundation
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| Wednesday, December 31, 2008 |
As we look to build our business online, many of us recognize early on that we do not know everything. Those who do not, are almost doomed to failure because they often try to apply techniques that simply do not work online - to their online businesses. The quickest way to online success is a model for those who are already successful in what you want. It is as simple as that.
Of all the tasks involved in building your business, marketing is generally more critical. Poor marketing is also why so many companies fail. You need to learn to know your business or lease to someone else to do for you. I'll give you some recommended resources to help jumpstart your studies in a minute.
A second extremely important skill that goes with the generation of marketing is advertising. You can have the greatest product in the world, but if nobody knows about this, it May as well not exist. If nobody knows about you, you can not make sales!
Let's look at generating publicity first ...
Advertising can take many forms, and they are often what many overlapping define marketing. Now, I want to concentrate on the most effective and often cheaper to advertising. In fact, publicity is often free. What we are talking about here is generated by advertising get the media and others about you and your business. We talk about advertising in general generated using tools such as press releases and interviews to the media.
Why is this type of publicity so powerful? It is so powerful because people believe what others tell you more than they believe what you say about yourself. So when you can get magazines, newspapers, television and radio personalities, and even online eZines talking about you, the buzz of this hearing, he thinks more and are therefore more likely to check on you.
A second reason, this type of advertising is so powerful is because you can literally generate millions of dollars in free publicity if you know what you do. May you not be able to afford a full-page ad in a major magazine or newspaper. However, the right to leave anyone know your history and even the publication will be happy to tell the world about you ... and give them your website URL and / or toll-free phone number free.
Learning to get media attention is not difficult. To make it even easier, I arranged for my friend, Annie Jennings, who runs a public relations agency, to help a little. The site is at: http://www.anniejenningspr.com/teleseminars.htm
I gave you the URL above, because it is the page where it tells you to come home it teleseminars on various promotion and sale of related topics. These teleseminars are all free.
While Annie's site, sign up for other goodies it offers courses including the production of press releases, creating a platform to the top of radio, etc. It gives you all kinds gifts such as audio cassettes and coffee cups. When I first met her, and she sent me a package intro, it feels like Christmas :-)
So we'll leave Annie to a "media darling." Then you can focus on learning marketing. That is where most business online should probably spend 80% of their time - not all the busywork that you can find someone else to do. The largest and best use of your time is probably in marketing your business, no updates to Web page, writing or even the creation of products. You can get the independents to do it for you very cheaply in places like Elance.com
Marketing is nothing more than to communicate the benefits of your products or services effectively to your ideal client. Everything depends on effective communication, and your communications may be greatly improved if we understand how and why we communicate the way we do with each other. For a firm grip on this I recommend you read the book, "Influence, The Psychology of Persuassion," by Dr. Robert Cialdini.
You'll never be the same after you read and digest this book. If you're like me, you find more reading and more! You can find this book at online bookstores.
Another book is solid marketing Jay Abraham "Mr. X" book. This 376 page book distills decades of marketing know-how of Jay Abraham. The full title of the book is "Money-Making Secrets of Marketing Genius Jay Abraham and the other Wizards - A No-Nonsense Guide to wealth and a personal fortune." This book is so good that you could devote six months just to study a book, and you want to know more about marketing than 95% of your competitors.
This book is marketed by the Abraham Group marketing, Internet marketing, but working with the special term from time to time. Just watch your e-mail to one of these promotions.
A course that I recommend is not just marketing, but on the development of the spirit is good by Dr. Robert Anthony. It's called "Know How To Be Rich." In order to launch a successful, you need to train your mind. Many people really need to give permission to be successful. Dr. Anthony's course was a big "A-ha" for me and many of my clients. You can find it at: http://TheInternetLifestyle.com
You will notice that no resources have been particularly recommended marketing Internet-only resources. This is because Internet marketing is just a branch of marketing, and most of the principles are the same. Most traders who are fighting, not having a good knowledge of the over-riding principles of marketing. That is what the above resources will provide.
Two Internet marketing resources I recommend is a private members that I have put in place and a course on how to generate website traffic. You can find my site at: http://TheRealSecrets.com The Web page does a great job of explaining why you need to be a member :-)
Without website traffic, your site has essentially the same results as a sign on a path that nobody moves. It does not work because nobody sees. So you need to learn how to generate traffic. For that I recommend highly INDEPTH, crash courses offered by John Reese's Traffic Secrets. I personally spent by 13 CD's and DVD ROM, manuals and 3 - twice.
You can view this way: http://TrafficSecretsByJohnReese.com is a bit expensive, but worth it if you use what he teaches. If you do not use it, you must save your money.
If you work your way through the above resources, you'll be well on your way to building a massively successful online businesses. None of these resources are something you give a quick glance and then the magic happens. They all require effort. Put in the effort and now you have a very solid foundation on which to build your Internet marketing firm. Understand marketing and then how the Internet is different, you have very powerful, rarely mastered knowledge.
Copyright 2004 Willie Crawford
Willie Crawford is a corporate president, published author, seminar speaker and host, tele-seminar speaker and host, retired military, karate black belt, network marketing trainer , And life-time student of marketing. It shows people how to actually generate substantial income on-line help very simple system. An example of such a system can be studied and replicated at the following address: http://ProfitMagician.com |
posted by neptunus @ 9:43 PM
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